PHRUS 2025 PROJECTS
Pure Hearts R Us housing and financial literacy agency is set to provide new projects in 2025. PHRUS is embarking on three “WOW, I’m Home!” projects set to radically change the housing situation in California.
Dollars in millions
The first project – “WOW, I’m Home!” Affordable Home Development (Funding Goal: $10M)
PHRU “WOW, I’m Home!” Affordable Home Development is set to provide housing for seniors, veterans, and low to moderate income families/individuals. This is a revolutionary project that makes homes affordable in the state of California for those who once thought homeownership was impossible. The project takes 50 acres of land in LA county and builds 23 homes ranging in size from 4 bedroom/ 3.5 bathroom to 3 bedroom/2 bathroom. The key to this program is building efficient yet reliable homes at affordable prices thus passing this affordability to the homeowner. The homes have an average cost around $500,000 in which PHRU housing programs subsidizes these homes to make them affordable to the LMI public. LEARN MORE
The second project – “WOW, I’m Home!” Affordable Homeownership (Funding Goal: $7M)
PHRU “WOW, I’m Home!” Affordable Homeownership project is an ongoing project that helps seniors, veterans, and low to moderate income families/individuals find affordable homes in their communities. The goal is to place more than 1 million families/individuals into a home. The focus for 2025 is to increase funding to this project to target 2,500 families/individuals for homeownership. This project utilizes WOW! I’m Home! Counseling, real estate program, homeownership training, and down payment assistance program. LEARN MORE
The third project – “WOW, I’m Home!” Counseling (Funding Goal: $3M)
PHRU “WOW, I’m Home!” Counseling program has been elevated to a project for 2025. This project focuses on increasing the number of families/individuals qualifying for homeownership and broadening the reach of the counseling program beyond the Los Angeles County area. The “WOW, I’m Home!” Counseling project pairs families/individuals with financial counselors to assist them with qualifying for a home. This includes directing the families/individuals to credit counseling classes, training classes for home assistance and maintenance, and financial training to manage their personal finances towards homeownership. LEARN MORE
Thank you for visiting the PHRU 2025 PROJECTS page. Your support is invaluable to the mission and goals of Pure Hearts R Us.
If you have further questions or comments, please contact:
(855)449-PURE (449-7873).
